The Numbers Don’t Lie: Increase Your Average Sale Through Financing

December 11th, 2020 |

As a contractor, you can help customers overcome a common barrier to achieving their dream energy upgrade project—the cost. Offering your customers comprehensive project financing allows them to make decisions based on manageable monthly payments. With the Residential Energy Efficiency Loan (REEL) program, customers can finance single measures or whole house upgrades, and even use up to 30% of the loan to finance other related home improvements.

Since 2016, REEL has financed over $10 million in upgrades. More than half (58%) of REEL loans have covered more than one measure, with projects averaging $16,900. A wide range of measures are eligible for financing, so you can offer and complete the project that is right for the customer. Not to mention, many REEL lenders provide payment within 24 hours of certifying project completion. Learn more about REEL measures and lenders online at

Expand your offerings and visibility with REEL. Become a Participating Contractor today!

Visit to fill out an application and complete the 1-hour program training online, anytime.

Already participating and need help selling REEL? Check out marketing resources online or contact the Contractor Support team at to learn more.

The Comfortable Home Rebates Program is closed to new enrollments as of October 23, 2022.

“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. ©2021 Pacific Gas and Electric Company. This energy efficiency program is funded by California utility customers and administered through PG&E under the auspices of the California Public Utilities Commission. The program is implemented and managed by Franklin Energy and their authorized representatives. “PG&E” is a registered trademark of PG&E Corporation. PG&E is not responsible for any other content, names or marks in these program materials. C22137-0121.

Franklin Energy
300 Frank H. Ogawa Plaza, Suite 620
Oakland, CA 94612
844.818.7204 Comfortable Home Rebates Direct Phone

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